Any writer will tell you how hard it is to express a complex emotional concept in just a few words. But that’s exactly what great slogans and taglines do.
If you‘re looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans and taglines from both past and present.
But before we get into specific examples, let’s quickly go over what a slogan is, how it differs from a tagline, and what makes these branded one-liners stand out.
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What is a slogan?
In business, a slogan is “a catchphrase or small group of words that are combined in a special way to identify a product or company,” according to Entrepreneur.com’s small business encyclopedia.
In many ways, they’re like mini-mission statements.
Slogans are …