31 CompaniesWith Really Catchy Slogans & Brand Taglines [Video]

Any writer will tell you how hard it is to express a complex emotional concept in just a few words. But that’s exactly what great slogans and taglines do.

If you‘re looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans and taglines from both past and present.

But before we get into specific examples, let’s quickly go over what a slogan is, how it differs from a tagline, and what makes these branded one-liners stand out.

Table of Contents

• What is a slogan?
• Slogan vs. Tagline
• What makes a great slogan?
• How to Write a Catchy Slogan or Tagline
• Catchy Business Slogans and Taglines

What is a slogan?

In business, a slogan is “a catchphrase or small group of words that are combined in a special way to identify a product or company,” according to Entrepreneur.com’s small business encyclopedia.

In many ways, they’re like mini-mission statements.

Slogans are …