3 Easy Steps to Build Your Brand Promise [+ Examples] [Video]

A few months after starting a former job, I attended a workshop in which we discussed our brand promise.

It was a clarifying moment for me — despite having a solid mission and vision statement, it was the brand promise that really defined the heart of the company and what my role was.

A brand promise isn‘t just a tagline — it’s a way to show customers what your brand can offer that no one else can.

Like other kinds of promises, brand promises can get complicated. They set high expectations, offer ambitious commitments, and impact relationships.

Let’s talk about what a brand promise is, how to create a brand promise, and see examples from popular B2B and B2C brands. We’ll also share a brand promise template to help you draft your own.

Keep reading or jump ahead to the section you’re looking for:

• What is a brand promise?
• Why Your Brand Promise Is Important
• How to Write a Brand Promise
• What makes a brand promise successful?
• …