24 Hour Fitness Members Exercise Their Power in 2025 “Your Move” Campaign | PR Newswire [Video]

The new brand campaign kickstarts the new year, empowering members to take their health to the next level at a critical time of renewal and enthusiasm.

, /PRNewswire/ — 24 Hour Fitness, the 40-year leader in health and fitness, in partnership with creative partner InGoodTaste, announce the launch of “Your Move,” an empowering new brand initiative that challenges members to prioritize their health, wellness, and their vision for a better self. With competitive pricing, community-focused classes, newly updated gyms, and memberships designed for maximum flexibility, the brand is making it easier than ever for people to take the first step toward a healthier lifestyle – it’s your move.

The campaign launches in late December, the height of personal momentum for New Year’s resolutions, ahead of strong starts in January, but before the inevitable slow-down that often hits shortly after the start of the year. People often need a little encouragement …