Genesis is poised to move out of the premium market and into the luxury market in earnest, with designs and prices points that compete with the sharpness and cost of German rivals like BMW, Audi and Mercedes-Benz. But, Genesis lacks the engineering prowess and nameplate cache those brands bring to the table.
With its redo of the Genesis flagship SUV, the GV80, the automaker hopes to do that. In addition to new styling and technology, the GV80 now comes in a traditional SUV shape as well as a high-riding hatchback style the company calls the GV80 Coupe (though its four passenger doors prevent it from being traditionally labeled a coupé).
The 2025 Genesis GV80 Coupe steals most of its looks from the GV80 SUV. Where it mainly differs is in the grille styling and the sloped roofline. It’s all meant to give the GV80 Coupe a level of aesthetic sportiness that …