2024 guide to finding the perfect social media target audience [Video]

The total global social media population is now about 5.17 billion. Trying to find your brand’s specific social media target audience from that enormous number of people can feel a bit overwhelming.

Learning who your audience is and what they’re looking for on social channels is the only way to stand out from the crowd. Narrowing your approach helps you build meaningful relationships with the people most interested in your brand.

A social media target audience is exactly what it sounds like. It’s the audience you want to target with your marketing message on social media. Understanding who your target audience allows you to:

Types of social media target audiences

There’s no one right way to define your social media target audience. You might have different target audiences for different social media platforms, or even different campaigns.

The key is to define a …