Following Susan Wojcicki’s stepping down as CEO of YouTube, the platform now has a new leader in Neal Mohan, YouTube’s former Chief Product Officer. Mohan recently set out his vision for the YouTube of 2023 in an open letter to creators.
He said that creators and artists are the “heart of YouTube” and that he will continue to put them first.
“We’re investing in the features and experiences that will make YouTube a great home for viewers and creators now and in the future, from doubling down on streaming and connected TV to unlocking unparalleled creative potential.”
But for Mohan, it’s not just about this year. He says the platform is “imagining what the future of creation will look like.”
That’s a big question, but Mohan seems to have a firm grasp of the industry and what he thinks will work for creators and viewers alike:
“This is a pivotal moment for our industry. We face challenging economic headwinds and uncertain geopolitical conditions. AI …