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You Should Watch this Video to the End Skepchick

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Brand Marketing on Social Media

This post contains a video, which you can also view here. To support more videos like this, head to patreon.com/rebecca!

Hey, are you bored right now? Of course you are, that’s why you’re on YouTube. Well, whatever you do, do NOT scroll past this video. Don’t skip ahead, don’t close the tab, don’t read social media while you listen to me talk. I’m saying this not just because it benefits me monetarily to have you put your precious eyeballs on me for the entire length of this video, but ALSO because new research suggests that if you think my video is boring and you want to hurry up and get to the point or go find something else more entertaining, you will actually end up even more bored than you are right now. Weird, right?

Don’t worry, I am right there with you: this study attacks me, personally, and I do not like it. But truly appreciating science means accepting that sometimes things are true even if you …

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