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X Marks the Brand Trust | Tres Coronas E16 [Video]

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Branding Management

X Marks the Brand Trust | Tres Coronas E16

When Michael Kitces tweets something (X’s something? We’re still not sure), it’s usually worth taking a look. 👀

Like when he shared his thoughts on a recent study by Parameter Insights:

“Key takeaway: Brand matters most. Nearly 2X the impact of fees, more than 3X breadth of planning services. When it’s hard to know who to really trust, consumers revert to intangibles like trust in brand,” Kitces says.

In this week’s Tres Coronas, Johnny, Sidney, and Zach dive into the idea of “brand trust”: What is it, why is it so important, and how do you create it?

Hit “play” and click the link below to read the full conversation over on X!

➡️ https://twitter.com/MichaelKitces/status/1755231355670085995

Interested in building your own firm’s brand? Think it’s time for a website revamp? Explore our branding services and content solutions at https://threecrownsmarketing.com.

Short Guitar Clip by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Artist: http://audionautix.com/

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