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When It Happens campaign for PassportCard [Video]

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With the countdown to the summer holidays on, we launched an integrated brand campaign for PassportCard, our first work for the new travel insurance disruptor.

The campaign ‘When ‘It’ Happens’ leans into the reality that no matter how prepared you are when you travel, unexpected things can happen that leave you feeling unprepared.

Our Strategy Director, Laura Agricola said, “Our approach for this campaign was to shout loud and clear that while travel mishaps can be an inevitable part of travel, they don’t need to mark the end of the good times.

“‘When ‘It’ Happens’ shows how PassportCard customers can navigate those unexpected curveballs with confidence and turn unforeseen challenges into unforgettable stories.

“We’re introducing a new type of travel insurance to the Australian market with a very different value proposition,” Agricola added. “PassportCard understands they are the only company in the world to offer instant payouts for the three …

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