What Do Social Media Managers Do? A Comprehensive Guide [Video]

Social media has become one of the most important marketing tools over the past two decades.

It gives businesses the ability to reach billions of customers on their most-used platforms. Social media has been adapted for commercial use so you can run targeted ads, segment your audience, and analyse user data. 

Today, consumers look to social media as a way to connect with brands, whether they’re searching for new products and services, or need an answer to a query.

It’s no surprise companies hire specialist social media managers to take care of their digital marketing efforts. 

In this article, we answer the question, what does a social media manager do?

• What is a social media manager?
• What does a social media manager do?
• Key skills of a social media manager
• Why you should hire a social media manager
• Social media management can help grow your business

What is a social media manager?

A social media manager is responsible for representing a business or brand …