Are they beachy waves? Are they curls with straight ends?
However you describe them, “Utah curls” are trending nationwide — and the hairstyling technique popular in the Beehive State is a little bit of both. The name doesn’t refer to curly hair, but to the look created when hair is loosely curled until an almost magical flick of the wrist leaves the ends straight and relaxed.
While the style itself isn’t new, searches for “Utah curls” are enjoying a surge of fame, with queries like “Utah girl curls,” “How to do Utah curls” and the most pressing — “what are Utah curls?” — on the rise over the last three months, according to Google Trends.
It’s also trending on other media platforms, such as TikTok, Instagram and YouTube. The term “Utah curls” has spiked on YouTube the last three weeks.
National beauty news outlets have weighed in on the style’s Utah branding. Utah-based social media influencers popularized the style, Glam.com wrote. The culture of Latter-day Saint …