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Watch: Car takes 213-foot bungee jump to break world record in Paris [Video]

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How to Market your Brand

Sept. 9 (UPI) — A professional stunt driver went bungee jumping inside a car and broke a Guinness World Record in Paris.

Nissan France organized the world record attempt in the Paris Business District, located in the Puteaux area, and recruited Laurent Lasko, a professional stuntman and race car driver, to be in the driver’s seat of the Qashqai e-Power.

The car, attached to eight bungee cords, was dropped from a crane at a height of 213 feet and 3 inches, meeting the exact goal set by Guinness World Records to originate the title of the highest car bungee jump.

Nisaan Marketing Director Jérôme Biguet said the stunt seemed like a logical next step after various TV commercials featured the Qashqai e-Power engaging in extreme sports like skateboarding and paintball.

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