Volkswagen Brand Raises Europe 2030 BEV Sales Target To 80 Percent [Video]

Volkswagen Group has revised the EV sales target in Europe for its core VW passenger cars brand.

The new goal is for at least 80 percent of the brand’s sales in Europe to be all-electric models in 2030, according to Thomas Ulbrich, head of VW brand’s New Mobility business unit for software and self-driving cars.

The new target is significantly higher than the 70 percent goal for 2030 announced in 2021 under VW’s Accelerate electrification strategy. Ulbrich told Automobilwoche the VW brand has the most ambitious target of all Volkswagen Group brands, which include Audi, Skoda, and SEAT/Cupra. 

He explained that the brand has “always been at the forefront of these issues in the group and we feel obliged to set our targets so high.” That said, Ulbrich acknowledged that the new target is “extremely ambitious” and it shows the company’s commitment to the electrification strategy.  

The carmaker is not lifting its full EV targets for other major markets, such as …