Viral Billboard Giving Free Buick For Dating Son Is A Clever Jennifer Lawrence Movie Promo [Video]

If you are a Reddit user you’ve probably heard about the massive billboard in Allston, Massachusetts that is offering a free Buick in exchange for dating someone’s son. The ad, seemingly written by two concerned parents, sparked controversy around the web but it turns out it was just a marketing stunt for an upcoming Jennifer Lawrence film called “No Hard Feelings”.

The billboard is visible from the Massachusetts Turnpike East highway near Boston and is titled “Need a car? ‘Date’ our son”, with a picture of a 2004 Buick Regal advertised as “clean, rust-free, 40k miles”. According to the description, the son is “smart but socially very shy” with the parents gifting the Buick to someone that will “date him and bring him out of his shell before college”.

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There is even an email for inquiries. Those who contacted [email protected] got an automated response …