Vauxhall Beautiful Technology Graymatter Reply [Video]

Initial campaign activity involved a flick-book DM sent to prospects, with email and trade advertising for the wider audience. Every element of the campaign was measurable, and all directed the audience to a dedicated landing page where an animation showcased the transformation taking place. The conclusion was an invitation to take a 3 Day Test Drive and directly experience beautiful technology for themselves.

Within days of launch Vauxhall fleet had secured £1.8m in fleet sales, ending Q4 with a 62% sales uplift which established a new benchmark for fleet vehicle launches.