Using Generative AI in Your Growth Plan [Video]

Generative AI is everywhere.

It’s not new. Grammarly has been giving suggestions for a long time.

But it’s “shiny and new” right now as tools like HubSpot bake it into many of its features and tools.

With the new obsession, comes the question, “Should we use AI?”

The Good

First, the good. Overall, I’m pretty optimistic.

AI and AI tools can have a significant, positive impact on how we grow our businesses in marketing, sales, and service.

Data collection and analysis is a major strong suit of AI. We can use it to sift through mounds of information that can then offer us simple distillations of data, more complex analysis, and even a back-and-forth of asking deeper questions, prompting us to think of new ideas.

Another pro is predictive analytics. You can use AI to predict future behaviors and trends based on historical data. This can help you anticipate changes in buyer needs and adjust your growth strategies accordingly.

Here’s a third …