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Understand Brand Essence to Define Your Brand’s Core [Video]

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Brand Essence: Have you established your company’s brand essence? – Perspective of the Day

Defining your brand essence and innovation in business is essential for creating a powerful and lasting connection with your audience. Brand essence is the core idea that represents what your company stands for and what sets you apart from the competition. It’s the emotional anchor that customers associate with your brand, influencing their perception and loyalty.

What is Brand Essence?

Brand essence is the heart and soul of your business. It’s the unique attribute that makes your brand memorable and distinct. Whether it’s innovation, reliability, luxury, or simplicity, your brand essence should reflect the core values and mission of your company. It’s the key element that differentiates you from others in the market.

Why It Matters

A clearly defined brand essence is crucial for building a strong brand identity. It ensures consistency across all your marketing efforts, from your website and social media to …

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Brand Awareness

Saint Johnsbury manufacturing company to offer more job opportunities [Video]

A groundbreaking was held ahead of the expansion of a Saint Johnsbury manufacturing company on Thursday morning.Weidmann Electrical Technology will be adding a new warehouse, which is set to begin construction sometime in December. Additionally, pre-existing buildings at the plant will undergo renovations. The warehouse is expected to be finished around the same time next year. "I'd like to say how incredibly excited I am about this growth here in our community," vice president of finance at Wiedmann Carol Martin said. "We're closely tied in with our customers, and we need to meet their increased demand."The project will cost around $44 million in total. The State will provide $1.7 million over the next six or seven years. "They had other opportunities and other places they could have made this investment, secretary of the Vermont Agency of Commerce and Community Development Lindsay Kurrle said. So for them to choose here makes us incredibly happy, and we look forward to seeing that happen over the next year."The company specializes in producing insulation and other components for large transformers that power major cities. The company says the expansion will help to create about 60 to 70 jobs. Currently, around 300 people are employed at the company."In our expansion, we're going to have a bunch of different types of jobs, director of technology and innovation at Weidmann Kevin Biggie said. So we have lots of opportunities here from production employees to skilled, you know, machinists and technicians to engineers."The company said one of its goals is to get younger people involved with those jobs as well as the ones already offered. Barbara Rice has worked at the company for over 35 years and said she wants her family to have a legacy with Weidmann. "My son just started here in June, and I would like to see him 35- 40 years down the road staying here. Maybe my grandchildren will come here, Rice said. It's great for the community."

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Brand Awareness

China to flesh out economic stimulus plans after bumper rally [Video]

Top Chinese economic policymakers are expected to flesh out a raft of growth-boosting policies on Tuesday, after the announcement of long-awaited stimulus measures last month sparked a blistering stock market rally. Beijing has struggled to kickstart the economy as officials target around five percent growth this year -- a goal analysts say is optimistic given