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Brand Development

Tina Touli on designing for designers and the double-edged sword of creative freedom [Video]

Half-Greek and half-German, and based in London, Tina’s work spans digital and print design, typography, branding, graphics, animation, and more, blending analogue and digital worlds by mixing various materials and techniques into her distinctive outcome. Her impressive client list includes LinkedIn, Kappa, Converse, The New Yorker, and Tate.

When we spoke to Tina in mid-April, she was just a month out from seeing her titles for the design festival Toca Me come to life (with the help of textile designer Pia Scheiber and Jürgen Branz and Andy Morgan Davies on sound design). The gloriously tactile typographic creations that are from gloopy pink confessions to soap-like, metallic, psychedelic or syrupy pieces of moving-image that seem the perfect fit for both the client and as a platform to show off her own impressive skill set.

“Touch is about so many different things, from getting in touch with people to touching someone in …

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