The Reality of AI Tools in Content Creation for Mortgage and Real Estate [Video]

Imagine you’re a mortgage lender, private lender or real estate brokerage receiving blog post content from a marketing firm hours after you requested it on a consistent basis. Cool, right? And then they always get immediately posted to your website.

Three months later, you discover that your SERP (Search Engine Results Page) rankings haven’t improved at all and may have even dropped. You’re justifiably concerned.

After all, the goal of publishing content on your website is to let Google know what you’re about so that it can serve up your page for relevant searches. The hope is your content will appear at or close to the top of the page, attracting more visitors to your site.

So, what happened?

I’ll tell you what may have happened. Given the turn times you’ve experienced for receiving the content, there’s a good chance Google scanned it and determined that it was written by ChatGPT, Gemini, Jasper or some other AI tool, with little or no sign of any human-added value.

The purpose of this video is not to slam the use of AI. Quite the opposite! The purpose is to provide you with insight into the right way and the wrong way to use AI when creating content.