The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos

The Future of Online Retail: How Shopify is Transforming the Brand Experience W/ Brian Peters [Video]

Categories
Brand Identity

The Future of Online Retail: How Shopify is Transforming the Brand Experience W/ Brian Peters

In this episode of “The Conversion Show,” Erik Christiansen, CEO of Justuno, is joined by Travis Logan, Co-Founder & CTO of Justuno, and this week’s guest Brian Peters, Head of Platform Partnerships at @shopify . The conversation kicks off by looking at the most talked about statistic from Brain’s presentation at the Shopify Enterprise Partner Summit 2023, “35% of Shopify Plus merchants have seen smaller cart sizes and 50% are seeing less site traffic and lower conversion rates.” Brian breaks down what this means for merchants and what the future looks like for E-commerce.

Erik, Travis, and Brian discuss:
🟢Finding the right product-market fit.
🟢Brand identity online.
🟢 Influencer marketing.
🟢 Marketing is brand experience.
🟢Does high customization equal high converting?
🟢To survive as a brand you have to convert at checkout.
🟢Zero-party data expands beyond your email list.
🟢Why Shopify is the number one converting checkout in the world.

Host: Erik Christiansen https://www.linkedin.com/in/erikc/
Guest: Travis Logan https://www.linkedin.com/in/travis-logan-a2a93b3/
Guest: Brian Peters, Head of Platform Partnerships at Shopify
Justuno https://www.justuno.com/
Shopify https://www.shopify.com/

The Conversion Show Podcast playlist
https://www.youtube.com/playlist?list=PL9F3TEgI82qo_P7OIzeI3lZkA_3JXr-N0
Subscript to The Conversion Show – the only podcast all about maximizing your marketing conversions:
https://www.youtube.com/@theconversionshow?sub_confirmation=1

#shopify #ecommercebusiness #onlineretail

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads