Brand Strategy

The Foundation and Future of Social Media Marketing with Rand [Video]

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Part 1: The Foundations of Social Media Marketing with Rand Fishkin

Episode Summary:

In part one of this two-part episode, we’re joined by Rand Fishkin, Co-Founder, and CEO at SparkToro and Best-Selling Author of ‘Lost and Founder’. Rand tells us about the advantages small businesses and brands have over their larger competitors, the way in which they can optimize their approach to social media marketing, and how to make an audience resonate with products or brands.

Key Takeaways:

  • Small businesses and brands have a lot of advantages, such as being innovative, willing to take risks, and not needing to engage in marketing channels with enormous market plans. They can use these qualities to their advantage while competing with big-name companies that are more conservative
  • As a small brand, the optimal way to approach social media marketing is to focus on a few channels that are a good fit for you. That way, the audience …