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The Activision Blizzard Merger With Microsoft Continues To Come Under Fire By FTC [Video]

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Brand Development

Somebody doesn’t know when to give up.

When it comes to dominating news stories of 2023, one of the biggest ones by far is that of Microsoft trying to complete its purchase of Activision Blizzard. The goal of this massive merger that would cost them 69 billion dollars was to ensure that the Xbox brand not only had more IPs to work with but would give them a bigger “stake” in the video game market. The Xbox line of systems has done decently since its arrival but has never been the “dominant system” for multiple reasons. The merger has already been approved and is happening, so why is the case still going on?

As insider Tom Warren notes on Twitter, a big appeal for the deal will start tomorrow. Specifically, the FTC, who launched the initial attack against this deal alongside Sony, is trying to officially break up this merger even though it’s been approved. As Warren reveals, the twist is that a bunch …

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