Categories
Branding Design

Brand Strategy- Deciphering brand personality [Video]

Why are some brands preferable to customers over others? The answer is brand personality. Brand personality humanizes a brand to make it more relatable to its audience.While making a brand strategy, brand personality plays a crucial role. It defines the way the brand interacts with customers in the real world. In brand strategy, the most important mission is to give a personalized feel to the customers. Brand personality delivers customers a unique sense of connection with the brand. The most popular brand personality model was developed by Jennifer Aaker, that focus on the 5 personality dimensions, which are 1) Sincerity – Down-to-earth, Honest, Cheerful, Wholesome2) Excitement – Daring, Spirited, Imaginative, Up-to-date3) Competence – Reliable, Intelligent, Successful4) Sophistication – Upper-class, Charming5) Ruggedness – Outdoorsy, Tough#brand #service #strategy #design #branding #digitalmarketing #kalzoominsights.

Categories
Brand Development

100 Million dollar logo GAP Marketing strategy [Video]

This case study has revealed that a company’s logo plays a central role in connecting consumers with brands and, therefore, in enhancing brand equity.Therefore, rebranding strategies are to be planned wisely. To do so, one must learn marketing management and its value. Unschool offers marketing management courses with perks.#shorts #youtubeshorts #unschool #gap #logo #brand

Categories
Brand Strategy

8 Brand Strategy Questions [Video]

Top strategists, ask the right questions. Here are eight questions that you can steal. #1. What’s our brand DNA? (Why are we here and what’s our true north? )#2. Who are we here for? (What makes them different from the rest of the market?)#3. Who are we not here for? (Why are we more relevant to our targets?)#4. How are we different? (Why should they choose us over them? )#5. What do we say? (What key messages will shape our image? )#6. How do we show up? (What characteristics define our brand persona?)#7. How do we speak? (What tones and language do we use?)#8. How do we look? (What’s our visual style and appearance?)Strategic questions positions you as a proUse these to build your next brand Want more strategy. Hit the follow.#shorts #brandstrategy #brandstrategyquestions #strategyquestions—————-✅ FREE BRAND STRATEGY RESOURCES ✅——————–✅ BECOME A BRAND STRATEGISTOur flagship training “Brand Master Secrets” – Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PROLearn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.https://brandmasteracademy.com/brand-master-workshops/✅ INSIDE BRAND MASTER SECRETShttps://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ BRAND MASTER ACADEMYThe brand strategist training groundhttps://brandmasteracademy.com/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms————— ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ——————–✴️✴️ BRAND MASTER ACADEMY ON SOCIALInstagram – https://www.instagram.com/stephenhouraghan/Facebook – https://www.facebook.com/pg/brandmasteracademyLinkedin – https://www.linkedin.com/in/stephen-houraghanYoutube – https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1Twitter – https://twitter.com/BrandMasterAcad✴️✴️ JOIN THE FACEBOOK COMMUNITYhttps://www.facebook.com/groups/brandmasteracademy/Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.✴️✴️ EXCLUSIVE TIPS & TECHNIQUEShttps://brandmasteracademy.com/subscribe/Get on the list for exclusive brand strategy tips and techniques—————- 🎧 LISTEN TO THE PODCAST 🎧 ——————–🎧🎧 LISTEN TO THE BRAND MASTER PODCASThttps://brandmasteracademy.com/brand-master-podcast/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms—————-🙏 SUPPORT THE CHANNEL 🙏——————–AFFILIATE LINKSSupport Brand Master Academy by purchasing through our affiliate links.We get a small commission with no extra cost to you.🙏🙏 AMAZON | https://amzn.to/30JtFmU🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso🙏🙏 WEBFLOW | https://webflow.grsm.io/bma🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw🙏🙏 AWEBER | https://bit.ly/3rWpzDR