Categories
Brand Awareness

Marketing in the Big Leagues [Video]

Campaign disconnect, multiple product lines, siloed teams, and complex governance are a special breed of challenges that Enterprise marketing functions know too well. Vanquishing these beastly challenges is critical to achieving Enterprise holy-grail – ABM marketing at scale and pipeline predictability.Where to begin your quest? Join Invertas Kathy Macchi, EVP Consulting Services, and Jessica Fewless, Client Partner, as they share the winning strategies that successful B2B Enterprise teams are using. Inverta has helped scores of Enterprises like WestRock and Procore. Theyll teach you how the best orgs drive team alignment and deliver customer-centric buying experiences that win deals. In this webinar you’ll learn:Best practices to drive alignment across go-to-market teamsStrategies for building customer-centric, pipeline producing campaignsApproaches and results from successful Enterprise Marketing teams

Categories
Brand Marketing on Social Media

Sell Smarter with Account Intelligence for the Modern Manufacturer [Video]

Join Heidi Bamburg, VP Strategic Alliances at Demandbase and Paul Barton, Region Sales Manager at HP as they talk about how HP has leveraged technology and account intelligence in recent years to make smarter decisions, helping sales close deals easier and faster.

Categories
Brand Marketing on Social Media

As Easy As ABX: WalkMes Journey to Account-Based Success [Video]

Digital advertising has gone from beyond keywords and placement. Todays successful digital B2B marketers are identifying high intent accounts, putting personalized ads in front of those accounts, and continuing to measure their engagement with sales. So how do you actually adopt this account-based advertising approach? Register to learn how.