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KnowledgeBase Marketing Acquires Leopard – Chief Marketer [Video]

Database marketing firm KnowledgeBase Marketing, Dallas, TX, has acquired Leopard Inc., an integrator of Web-based marketing automation tools and technologies

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Branding Management

Why study postgraduate International Marketing Management With Consumer Psychology at Heriot-Watt? [Video]

Find out from Heriot-Watt staff why studying postgraduate International Marketing with Consumer Psychology with Edinburgh Business School at Heriot-Watt University is the best choice! Find out more here: https://www.hw.ac.uk/uk/study/postgraduate/international-marketing-management-consumer-psychology.htm

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Brand Strategy

EU Alumni Series: Evan Planchon [Video]

EU Alumni Series: Evan Planchon Even Planchon, who studied a BA in Sports Management at EU’s Barcelona campus, is now digital marketing manager for product and data at Euroleague Basketball, the premier European basketball league. He explains how he achieved his dream of working for a global leader in the sports and entertainment business and shares his tips and insights for getting to the top in your chosen profession. Find out more about our wide range of programs, our campuses in the top tech hubs of Barcelona, Geneva and Munich, as well as our Digital Campus, and our hands-on, experiential approach to learning at www.euruni.edu. Join the EU community and get ready for success! Follow us: Facebook – https://www.facebook.com/EUBusinessSc… Twitter – https://twitter.com/EU_Group LinkedIn – https://www.linkedin.com/school/eu-bu… Instagram – https://www.instagram.com/eu_business… EU Blog – https://www.euruni.edu/blog/ EU TV – https://euruni.tv

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Brand Marketing on Social Media

Using Data, Experience, And Intuition To Drive Your Decisions [Video]

In this episode of the Duct Tape Marketing Podcast, I interview Paul Magnone. Paul is Head of Global Strategic Alliances at Google where he is developing a growing ecosystem of partners that will unlock the next generation of business value via the cloud and related technologies. He’s also the co-author of — Decisions Over Decimals: Striking the Balance between Intuition and Information.Key Takeaway:Amid streams of data and countless meetings, we make hasty decisions, slow decisions, and often no decisions. Successful decision-makers are fierce interrogators. They square critical thinking with open-mindedness by blending information, intuition, and experience. In this episode, Paul Magnone joins me to talk about striking the balance between intuition and information.Questions I ask Paul Magnone:[1:21] Is “Decisions Over Decimals” a little bit of a play on like paralysis via analysis?[2:16] Is there a person that can do what you’re calling quantitative intuition?[5:09] Could you unpack the “I Wish I Knew” (IWIK) framework?[9:38] You spend a lot of time talking about this idea of working backward and having the end in mind – do you find that that is kind of counterintuitive for people?[10:45] How do you fight the bias to actually just use the numbers to validate what you’re already thinking as opposed to maybe steering you away from what you’re thinking?[12:05] You spend a lot of time on the idea that you’re gonna get a better decision almost based on how much time you spend framing the problem – could you talk more in-depth about this idea?[14:39] If someone spent so much time making a decision, does it make it harder to reverse it?[15:34] If you were consulting with somebody and you were advising them on this process would you say that one benefit of this process or going through a process like this, would be that it helps eliminate some of the risks?[17:18] Would you say that this process takes practice or is this something that you ought to actually use as a framework?[18:33] Would you go as far as to say that quantitative intuition should almost be viewed as a culture?[19:12] Where can people connect with you and get a copy of your book?More About Paul Magnone:- https://www.dodthebook.com/- Connect with Paul on LinkedIn – https://www.linkedin.com/in/paulmagnoneThis episode of the Duct Tape Marketing Podcast is brought to you by the Hubspot Podcast Network. https://www.hubspot.com/podcastnetwork

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Brand Marketing on Social Media

Why Virtual Offices Are The Future Of Remote Working [Video]

In this episode of the Duct Tape Marketing Podcast, I interview Brett Martin. Brett is a co-founder of Kumospace, the virtual HQ for remote teams, and Charge Ventures, a pre/seed VC based in Brooklyn, NY. He also serves as Adjunct Professor at Columbia Business School, where he teaches data analytics.Key Takeaway:With the shift to remote work, employers are trying to find effective ways to stay in touch with their employees, no matter where they are in the world. Zoom fatigue is real. A virtual workspace allows teams to thrive together no matter where they are by bringing back the normalcy of being in a physical office, virtually. In this episode, Brett Martin, a co-founder of Kumospace, shares how h set out to create a solution to help virtual workers receive all the benefits of being in a physical office without the disadvantages of working remotely.Questions I ask Brett Martin:[0:46] What is Kumospace?[1:48] Which would you say that Kumospace is a child of the pandemic or was this coming anyway?[3:04] Does this replace completely replace Zoom or is it a supplement?[4:19] What’s the clear and present benefit of adding this to a work environment?[6:04] Describe an example of what a typical Kumospace looks like.[6:22] A tour of Kumospace[9:59] Do you find in this setting that it improves communication?[12:25] Are you seeing any surprising users?[13:47] What are some of the other toys you’ve built in?[15:51] One of the things I’m guessing was a visual or design decision is the way the graphics appear – is that a technology choice or a design choice?[17:07] Do you get pushback from people who work from home that think this is another way for employers to watch over their employees?[20:06] What does the roadmap look like for Kumospace?[22:00] Where can people connect with you?More About Brett Martin:Connect with Brett on Twitter – https://twitter.com/brett1211Send Brett an email – [email protected] episode is brought to you by The Hubspot Podcast Network – https://www.hubspot.com/podcastnetworkRead the full blog post – https://ducttapemarketing.com/the-future-of-remote-working/

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Branding Management

Tech Talk Flying Fish V2 Wing Foiling Walkthrough | Free Wings Foils SUP Surf Magazine Online [Video]

https://www.youtube.com/watch?v=QQjHk2cUzTM Whether it’s wing foiling, prone surf foiling, or kite foiling, Slingshot’s Flying Fish Foil board has quickly become a favourite in the lineup! The V2 picks up waves quickly and lets you focus on the foil ride ahead. It’s a one-board quiver for multi-sport use. Wyatt Miller, Slingshot Brand Manager, walks through its features