Categories
Branding Design

Marketing strategy vs. design [Video]

What’s the difference between marketing strategy and marketing design?How to align your internal teams and partners with the right focus between the two to make sure you’re spending your valuable time focusing on what your business needs the most?👉 Marketing strategy is the KPIs, insights, creatives, channels, activities, timelines, resources, and other communication-related requirements and plans to meet existing business and customer experience objectives.👉 Marketing design is a broader, design-thinking-based approach to solving business problems with innovative marketing solutions. With marketing design, you ask the deepest questions, challenge the most obvious, and look at things from a multi-disciplinary perspective.“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” – Tim Brown, Executive Chair of IDEOJoin us at https://www.norders.agency/join and start your journey of creating unprecedented growth on autopilot.My name is Joonas Kylliäinen. I’m a father, husband, aspiring athlete, the CEO and Co-Founder of Norders Creative Agency, and the creator of the creative OS.Leave a comment here, email me at [email protected] or start a conversation on social media.LinkedIn https://www.linkedin.com/in/joonask/Twitter https://twitter.com/joonasanteroInstagram https://www.instagram.com/joonasantero/Read my free ebook How can B2B technology and service business leaders and marketers scale their sales and marketing to 10x ROI in 6 months with one simple operating system? here: https://bit.ly/3KTDl4n#leadership #creativeleadership #marketing #b2b #b2bmarketing #digitalmarketing #vision #brand #branding

Categories
Branding Design

Designing for a market with slower internet speeds – Inside Marketing Design at Paystack – S03E06 [Video]

Learn how Tomi Odusanya, Design Lead at Paystack, tackles the issues of speed and performance when designing marketing websites, and how Paystack fosters a collaborative design culture.This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It’s free to try it out and start building!In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it’s not performing well enough. Tomi also talks about the design culture at Paystack and the things they do to foster that.Paystack is a payment platform for businesses in Africa. They were the first Nigerian company to be accepted into Y Combinator back in 2015, and they are now a remote-friendly team of about 250 people with offices in Nigeria, Ghana, and South Africa.LINKSCheck out Paystack https://paystack.comPaystack Music https://paystack.com/musicTomi on Twitter https://twitter.com/OdusanyaTomTomi on LinkedIn https://www.linkedin.com/in/tomi-odusanyaGet more episodes at https://insidemarketingdesign.comTIMESTAMPS02:12 – Tomi’s role on the Growth Design Team at Paystack04:23 – Where the Growth Design Team fits into Paystack’s wider design team05:43 – How Tomi describes the Paystack brand08:34 – What the design culture at Paystack is like10:59 – How feedback and collaboration work at Paystack15:20 – The Paystack music project21:12 – How success is measured at Paystack24:53 – Performance and site speed28:40 – How to iterate when a website’s performance isn’t good enough32:55 – Tomi’s advice for designers wanting to improve speed and performance36:02 – How Tomi’s team thinks about conversion rates40:59 – Paystack’s design system42:39 – The career path for a marketing designer43:57 – What Tomi is most proud of———————————————–ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You’ll hear about how teams are structured, how designers approach projects and what challenges they face.https://insidemarketingdesign.com———————————————–ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she’s learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It’s full of design inspiration, design reviews, and insights into what Charli’s learning as she progresses in her design career. Sign up here: https://charlimarie.com/newsletter———————————————–Charli’s Links:Website: https://charlimarie.comYouTube: https://www.youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: https://twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley

Categories
Branding Design

Basics of Branding & Marketing Design for Founders | Branding for Startup Tech App | Ansh Mehra [Video]

This course is available in both Hindi and English.Link to Hindi video https://youtu.be/6l34KykvddsHindi Guide to UX Design for Entrepreneurs:https://www.youtube.com/watch?v=_Rg3DnPBA3E&list=PLlHtucAD9KT2pixRoxVJpFPoykU8gQDX4English Guide to UX Design for Entrepreneurs:https://www.youtube.com/watch?v=T6atrhxLRkI&list=PLlHtucAD9KT33e6ScNCtgVPS5kXlLOu0O🔗 Learn Figma + complete Roadmap for UX Design jobs:https://indecisive-composer-2b4.notion.site/Learn-UX-UI-Design-for-free-Curated-by-Ansh-Mehra-77ae8151a5cd43028fac02b630340de9Free Hindi UX/UI Design Course (for Designers):https://www.youtube.com/playlist?list=PLlHtucAD9KT2VKBwCZooIvDAiJQZ0HrurFree English UX/UI Design Course (for Designers):https://www.youtube.com/playlist?list=PLlHtucAD9KT33e6ScNCtgVPS5kXlLOu0ODo comment your reviews here or on Twitter (@AnshMehraaa) or share a story on Instagram (@anshmehra.work)Follow me on Instagram:https://www.instagram.com/anshmehra.work/Explore Mobbin for UI Design Inspiration:https://mobbin.com/?via=anshResources for improving product skills- https://growth.design/- https://mobbin.com/?via=ansh- https://muz.li/✏️ My UX-based Medium Articles:https://medium.com/ansh-mehra🎙 Listen to ‘Take it Easy’ (my Podcast)https://open.spotify.com/show/7giRxq7zzZcC7RU4x6FrYt?si=665872c3c5794379🔗 Whiteboard.fm (Interviews & Case Studies)https://www.whiteboard.fm/🌏 My Profilehttps://www.anshmehra.com/⚡️Checkout Zuddl (virtual events hosting platform backed by YCombinator)https://www.zuddl.com/🔗 Figma’s Getting Started Playlist (Must for Beginners)https://www.youtube.com/watch?v=Cx2dkpBxst8&list=PLXDU_eVOJTx7QHLShNqIXL1Cgbxj7HlN4🔗 Figma’s Features (Amazing Stuff)https://www.youtube.com/watch?v=gnscqweM_NU&list=PLXDU_eVOJTx6zk5MDarIs0asNoZqlRG23🔗 Figma’s Office Hours Playlist (Advanced Stuff)https://www.youtube.com/playlist?list=PLXDU_eVOJTx4kKv1IdI-NdlKyCWwE6Ge6🔗 Notion (I use it for Documenting & collecting my thoughts)https://www.notion.so/⏰ Timestamps:00:00 IntroBasics of Branding & Marketing Design for Founders | Branding for Startup Tech App | Step by step brand design process

Categories
Branding Design

Basics of Branding & Marketing Design for Founders | Branding for Startup Tech App | Ansh Mehra [Video]

This course is available in both Hindi and English.Link to English video ( out on Thursday )Hindi Guide to UX Design for Entrepreneurs:https://www.youtube.com/watch?v=_Rg3DnPBA3E&list=PLlHtucAD9KT2pixRoxVJpFPoykU8gQDX4English Guide to UX Design for Entrepreneurs:https://www.youtube.com/watch?v=T6atrhxLRkI&list=PLlHtucAD9KT33e6ScNCtgVPS5kXlLOu0O🔗 Learn Figma + complete Roadmap for UX Design jobs:https://indecisive-composer-2b4.notion.site/Learn-UX-UI-Design-for-free-Curated-by-Ansh-Mehra-77ae8151a5cd43028fac02b630340de9Free Hindi UX/UI Design Course (for Designers):https://www.youtube.com/playlist?list=PLlHtucAD9KT2VKBwCZooIvDAiJQZ0HrurFree English UX/UI Design Course (for Designers):https://www.youtube.com/playlist?list=PLlHtucAD9KT33e6ScNCtgVPS5kXlLOu0ODo comment your reviews here or on Twitter (@AnshMehraaa) or share a story on Instagram (@anshmehra.work)Follow me on Instagram:https://www.instagram.com/anshmehra.work/Explore Mobbin for UI Design Inspiration:https://mobbin.com/?via=anshResources for improving product skills- https://growth.design/- https://mobbin.com/?via=ansh- https://muz.li/✏️ My UX-based Medium Articles:https://medium.com/ansh-mehra🎙 Listen to ‘Take it Easy’ (my Podcast)https://open.spotify.com/show/7giRxq7zzZcC7RU4x6FrYt?si=665872c3c5794379🔗 Whiteboard.fm (Interviews & Case Studies)https://www.whiteboard.fm/🌏 My Profilehttps://www.anshmehra.com/⚡️Checkout Zuddl (virtual events hosting platform backed by YCombinator)https://www.zuddl.com/🔗 Figma’s Getting Started Playlist (Must for Beginners)https://www.youtube.com/watch?v=Cx2dkpBxst8&list=PLXDU_eVOJTx7QHLShNqIXL1Cgbxj7HlN4🔗 Figma’s Features (Amazing Stuff)https://www.youtube.com/watch?v=gnscqweM_NU&list=PLXDU_eVOJTx6zk5MDarIs0asNoZqlRG23🔗 Figma’s Office Hours Playlist (Advanced Stuff)https://www.youtube.com/playlist?list=PLXDU_eVOJTx4kKv1IdI-NdlKyCWwE6Ge6🔗 Notion (I use it for Documenting & collecting my thoughts)https://www.notion.so/⏰ Timestamps:00:00 IntroBasics of Branding & Marketing Design for Founders | Branding for Startup Tech App | Step by step brand design process

Categories
Branding Design

How to make a Marketing Agency | Adobe Photoshop Tutorial [Video]

In this Photoshop tutorial, we’ll be creating a simple marketing design. From start to finish, this tutorial will teach you how to create a professional marketing design using Adobe Photoshop.If you’re looking to start your own marketing design business, then this tutorial is perfect for you! In this tutorial, we’ll cover everything from creating a concept to finalizing the design. After watching this tutorial, you’ll have everything you need to start your own marketing design business!Thanks For Watching me!If you enjoyed this Tutorial Stay Connected with me :You can download all the images and fonts below:https://drive.google.com/drive/folders/1WFjZQNxsLkKjDyNm-KwHWgLfOzwq9eMa?usp=sharingClick the Subscribe Button & Bell Button and select all notifications to get more new creative videos tutorials and Tips