Brand Development

Adidas Plans to Sell Yeezys Under New Branding | TMZ Live [Video]

Kanye West’s Yeezy designs will, in fact, live on at Adidas after all … but they’ll have a completely different title when they drop.Adidas honchos announced Wednesday the company plans to continue selling more of the Ye-inspired shoes starting as early as 2023, but without a trace of the Yeezy name … according to Insider.Adidas reportedly emphasized to their shareholders the company remains the sole owner of the core designs of the current Yeezys in circulation … including shoe silhouettes and colorways. As such, they feel they have every right to keep hawking them.SUBSCRIBE: TMZ:TMZ has consistently been credited for breaking the biggest stories dominating the entertainment news landscape and changed the way the public gets their news. Regularly referenced by the media, TMZ is one of the most cited entertainment news sources in the world. Subscribe to TMZ on YouTube for breaking celebrity news/ gossip and insight from the newsroom staff, the best clips from TMZ on TV, Raw & Uncut TMZ video (from and the latest video from TMZ Sports and TMZ Live! We love Hollywood, we just have a funny way of showing it.Need More TMZ?TMZ Website: TMZ on Facebook! TMZ on Twitter! TMZ on Instagram! on TV & TMZ Sports on FS1 Tune In Info: is on iOS! is on Android! a Tip?Contact TMZ: out TMZ Live, TMZ Sports and toofab!TMZ Live:! TMZ Live: Sports:! TMZ Sports:! toofab: