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Brand Strategy

Oswald the Lucky Rabbit is Back [Video]

Walt Disney and animator Ub Iwerks created the character Oswald the Lucky Rabbit in 1927 for Universal Pictures. They produced quite a few Oswald cartoons, which proved to be highly popular. Oswald introduced the idea of a cartoon character with his own personality, which was neither all good nor all bad, but made audiences relate to him as well as laugh at him. Disney made enough money from the Oswald cartoons to buy land for his new animation studio. But Disney and Universal parted ways in 1928, and Un…

Categories
Brand Strategy

Oni-Lion Forge Names Hunter Gorinson President and Publisher [Video]

Veteran comic book publishing executive Hunter Gorinson has been named President and Publisher of Oni-Lion Forge Publishing Group. Gorinson will oversee the operations of the multiple Eisner and Harvey Award-winning comic and graphic novel publisher, including Oni’s editorial, marketing, […]