Categories
Branding Tips

Breakdown of Bo Burnham: Inside “Brand Consultant” Bit [Video]

In this video, I’ll break down the themes and cinematography in the “Brand Consultant” bit from Bo Burnham’s Inside Netflix special.Visit my channel to check out my previous Bo Burnham breakdownsYou can find the audio video that I used here: https://www.youtube.com/watch?v=fkKu09BwFgc I do not own the rights to this song or video. It is used solely for the purpose of analysis under the terms of Fair Use.

Categories
Branding Design

Brand Strategy- Deciphering brand personality [Video]

Why are some brands preferable to customers over others? The answer is brand personality. Brand personality humanizes a brand to make it more relatable to its audience.While making a brand strategy, brand personality plays a crucial role. It defines the way the brand interacts with customers in the real world. In brand strategy, the most important mission is to give a personalized feel to the customers. Brand personality delivers customers a unique sense of connection with the brand. The most popular brand personality model was developed by Jennifer Aaker, that focus on the 5 personality dimensions, which are 1) Sincerity – Down-to-earth, Honest, Cheerful, Wholesome2) Excitement – Daring, Spirited, Imaginative, Up-to-date3) Competence – Reliable, Intelligent, Successful4) Sophistication – Upper-class, Charming5) Ruggedness – Outdoorsy, Tough#brand #service #strategy #design #branding #digitalmarketing #kalzoominsights.