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Survey says consumers to spend more during Euros, Sports Direct launches campaign [Video]

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England and Scotland’s participation in giant football tournament Euro 2024 is “likely to net retailers a vital spending boost,” according to the British Retail Consortium. And with extra retailer and brand marketing, it’s likely that other teams’ merch will be in demand too.

 

The BRC said Wednesday that after weak retail sales growth in May of just 0.7%, a new poll of 2,000 UK shoppers suggests that the nations’ love of football “will translate into additional purchases”.

How much that helps the fashion sector or not is open to question, however, with only 4% of those polled planning to buy official merchandise such as team jerseys. The bulk of the extra spending will go on food and drink, and electronic such as a new TV to watches matches.

But that’s not stopping the big names of sport going all out to convince consumers to part with their cash in exchange …

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