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Snoop Dogg Is Collaborating with Smokeless Fire Pit Brand [Video]

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Brand Strategy

Turns out Snoop Dogg isn’t giving up smoking marijuana.

On Monday, the rapper and social media personality announced that his Instagram post from last week about giving up “smoke” is part of a collaboration with the smokeless fire pit brand, Solo Stove.

He set the record straight on Instagram: “I have an announcement, I’m giving up smoke,” Snoop, 52, says in the new campaign video. “I know what you’re thinking, Snoop smoke is kinda your whole thing. But I’m done with it. I’m done with the coughing and my clothes smelling all stinky.”

“I’m going smokeless,” he continues. “Solo Stove makes fire. They take out the smoke. Clever.”

Following Snoop’s announcement last Thursday, fans immediately started speculating about whether the rapper was being serious or if he was joking. Other people wondered if the post was his way of sharing that he planned to switch to edibles or other forms of cannabis use — or even to launch …

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