Seedtags Goksel Uses AI To Create Privacy-Safe Targeting Signals Beet.TV [Video]

Traditional advertising methods are losing their effectiveness, as audiences shift away from old-school TV and toward connected TV (CTV), meaning advertisers face new challenges in reaching their target consumers.

But Kartal Goksel, CTO of Seedtag, believes that contextual AI holds the key to unlocking the full potential of advertising in this new era.

In this video interview with Beet.TV, Goksel says the rise of CTV has created a massive opportunity for advertisers, but the current state of ad targeting leaves much to be desired.

Contextual AI: Moving Beyond Keywords and Phrases

Goksel observes that many ads fail to resonate with viewers, highlighting the need for innovation in the industry.

“There’s so much opportunity for innovation,” he explains. “Right now, the challenges are a lot of the times when you are a buying platform, you don’t really know where you are. The targeting is kind of nascent still.”

Goksel believes that context is king when it comes to …