T-Mobile, the US telecommunications giant, has announced plans to acquire Mint Mobile, the mobile virtual network operator (MVNO) founded by Canadian actor Ryan Reynolds, for a whopping $1.35 billion. The deal is expected to close in the second quarter of 2021, subject to regulatory approval.
Mint Mobile, which was launched in 2016, offers prepaid wireless plans that run on T-Mobile’s network. The company has gained a reputation for its innovative marketing campaigns, which have featured Reynolds prominently. The actor, who owns a stake in the company, has been an active spokesperson for Mint Mobile, appearing in humorous ads and social media posts.
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The acquisition is a strategic move for T-Mobile, which is looking to expand its offerings in the prepaid wireless market. Mint Mobile’s customer base is largely made up of younger consumers who are looking for affordable wireless plans without the long-term commitment of a traditional contract. By acquiring …