Royal HaskoningDHV Case Study | LinkedIn Sales Solutions [Video]

How Royal HaskoningDHV started the journey to transform how they engage with their clients – and revolutionized the way they sell.

Finding new ways to connect

Royal HaskoningDHV is an independent engineering consultancy firm helping organizations transition to smart and sustainable operations.

The pandemic led to an increasing number of their prospects working remotely, so Royal HaskoningDHV had to find new ways to connect with new clients in a virtual environment.

At the same time, Royal HaskoningDHV wanted to explore ways to get a higher return on their marketing budget, by reducing costs and improving efficiency in the marketing and sales funnel.

A silver bullet approach

Instead of following traditional sales tactics and a broad channel approach, Royal HaskoningDHV wanted to introduce a new way of selling based on a deeper understanding of their clients’ needs. To do so, they needed to segment and target key decision-makers and influencers, determine their positioning in their respective markets and approach …

Tags Digital Marketing, Entrepreneur, Market Your Business, Virtual Marketing