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Royal Enfield’s first electric motorcycle is here. And it’s the right fit [Video]

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Brand Development Brand Strategy

Royal Enfield’s biggest announcement at EICMA 2024 – the Milan Motorcycle Show – was undoubtedly the drop of its new electric motorcycle, the Flying Flea C6 and S6.

“Flying Flea” turned out to be the name of not just the new bike but the entire electric sub-brand launched by Royal Enfield, designed to encompass a range of light to middleweight urban electric motorcycles.

The first two models, the classicly-styled Flying Flea C6 and scrambler-styled Flying Flea S6, set the direction for the brand while positioning the type of rider and the type of ride that Royal Enfield has envisioned for its electric future.

One look at the new bike shows that it fits with Royal Enfield’s design heritage, borrowing several design cues and mixing them with the modern opportunities afforded by electric motorcycle design work freed from the traditional bounds of conventional frames and engines.

At the same time, a nod …

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