5 Steps to Building an Audience with #Hashtags title=
5 Steps to Building an Audience with #Hashtags

ReInventing Customer Loyalty with Forum3 Joe O’Rourke and Starbucks Odyssey [Video]

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How to Market your Brand

ReInventing Customer Loyalty with Forum3 Joe O’Rourke and Starbucks Odyssey

On this episode, Fanzo welcomes Joe O’Rouke from Forum3 to discuss various topics related to the rollout of a new mobile app for Starbucks that integrates Web3 and NFTs. They emphasize the importance of scaling customer support and point-of-sale transactions and the challenges that come with rolling out a new product. They also discuss the beta alpha rollout and how it was intentionally designed to gradually onboard users and create engagement.
Joe touches on the waitlist signups’ success and the app’s potential to bring in new Starbucks rewards signups. They also mention the importance of community and the challenges of introducing this new aspect to the Starbucks brand.

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As always: DO YOUR OWN DAMN RESEARCH

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