7 Invisible Obstacles to Digital Marketing Success title=
7 Invisible Obstacles to Digital Marketing Success

Regular Practice restyles Sojo, the app for modern-day alterations and repairs [Video]

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How to Market your Brand

Sojo was first conceived as the “Deliveroo of clothing alterations”; a door-to-door clothing alterations and repairs service. Since launching as a start-up, the app has received widespread interest, tapping into a real market need in the industry. But its positioning, while “easy enough to understand”, says Regular Practice, needed to be pushed further. So the London-based studio has helped re-position Sojo to stand in antithesis to the trend cycle, a brand making constant change so that clothing can last. Its new identity features a bespoke generative tool, showcasing the hypnotic process of stitching.

Agency Sonder & Tell worked on the brand story first, landing on Sojo as “an agent of change, taking a stand against bad fits and broken things”, a press release explains. Regular Practice then developed the design direction.

Like any delivery start-up, Sojo had to appear branded when it arrived at people’s doorsteps, but Regular Practice points out …

3 Steps to Building a Targeted Audience title=
3 Steps to Building a Targeted Audience