RedBull Brand Personality [Video]

Red Bull is one of my favourite examples of Brand Personality…

If you didn’t know, you’d struggle to believe it. `

They don’t build extreme apparel, equipment or tools for a market that loves them.

They sell a soft drink.

But through a hugely successful brand and marketing strategy….

Complimented by their intense personality…

They somehow own the word “Extreme”

Are you using effective personality in your strategy?

#brandpersonality #brandpersona #redbull