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POSSIBLE Promises CMOs A Framework For The Future Beet.TV [Video]

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Brand Awareness

In the fast-paced world of marketing, where complexity and change are the only constants, there’s a relentless search for the next big idea that can propel the industry forward.

An exclusive event organized for chief marketing officers by chief marketing officers aims to do just that, by exploring the art of possibilities and evolving the industry.

POSSIBLE takes place in Miami in April 15-17. Greg Stuart, the co-founder of the event, explains the approach in this video interview with Beet.TV.

“At the core, POSSIBLE is about what can be new and different,” says Stuart. “We just didn’t see a place where buyers and sellers, which is the essence of the MMA, come together at one time to really evolve our industry and become better than we are currently.”

Stuart pinpoints the issue many marketers face: being “too busy to do better.” To combat this, POSSIBLE and the MMA offer a platform …

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