Nebraska Medicine and the University of Nebraska Medical Center announced Thursday that they will serve as the official health care partners of Husker athletics.
The partnership, officials said, expands Nebraska Medicine’s existing medical care relationship with student athletes. Nebraskans may notice the increased visibility for the health system and UNMC, its academic partner, at athletic events.
Dr. James Linder, the health system’s CEO and chairman of its board of directors, said the health system is excited about the opportunity to reach Nebraska residents — and Husker fans — by co-branding with the University of Nebraska-Lincoln’s athletic department.
“We at Nebraska Medicine thought by working with Husker Athletics we could better communicate and better engage with the fan base to talk about preventative care and to make sure they had access to the type of care that might be appropriately provided by an academic medical center,” he said.
The relationship also …