Unlock the secrets to launching your own luxury paper product business with Polly Payne, CEO and founder of Horacio Printing.
In this episode, Polly dives deep into the following questions:
Q1: Is this really possible? Could I ever afford to start this?
Q2: How do I publish the guided journal I’ve had in my head for years (and make it look pretty, because some of the options I’ve seen for that are…not cute. Lol)?
Q3: How do I avoid printing more than sell/How do pre-orders work?
Q4: What was your initial financial investment to start your company?
Q5: How do you effectively sell the product once it’s done?
YOUR NEXT STEPS:
Watch My Free Print Training : https://www.HoracioPrinting.com/workshop
Apply for a spot in Print School: https://www.HoracioPrinting.com/PrintSchool
Get Your Paper Fix: https://www.HoracioPrinting.com
Need Help? Email: [email protected]
Pop into my DMS! @horacio-printing
By carefully planning and using pre-orders, it is possible to make luxury printing for planner collections affordable and profitable.
00:00 📦 Consider the cost before diving into printing, plan things out, and avoid printing more than you sell by using pre-orders to avoid potential financial loss.
04:39 📚 Luxury printing for planner collections can be expensive, but by getting a quote early and doing a pre-order campaign, it can be made affordable and profitable.
09:49 📦 Creating custom luxury printing and packaging for guided journals to meet vision without the limitations and high prices of online options.
11:41 📚 Working with overseas printers can result in better products at lower prices, and print school aims to empower individuals to start their own printing company.
14:49 💰 Calculate the right amount of units to print, do a pre-order campaign, and invest in marketing to make a profit in the luxury printing business.
20:43 📚 Invest in print school for $1997 to learn how to design, create, print, and launch products, saving money on printing and website design, and look forward to upcoming episodes on running a planner business.
23:15 📈 Create urgency and educate customers through visual education and marketing to effectively sell a product, while also cultivating an audience into a buying audience.
26:40 👋 Have a wonderful day and be sure to subscribe on YouTube for the next workshop.