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Local Business E-E-A-T: Real-world Examples of How This Works [Video]

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How to Market your Brand

SEO of all stripes can honestly be confusing, filled with acronyms, guidelines, and weird-seeming rituals, but here’s the good news: almost nobody knows how to provide great customer service better than local business owners, and the majority of Google’s highest ideals tend to boil down to this. They want the public to have a good experience using their results to navigate the web, and a good experience can be summed up as helping people. As complex as local SEO can seem, that’s really all it’s about.

If you owned a local diner, you’d have a staffed phone number to take calls, a big sign over your door so your eatery could be found on the street, hours painted on your front window, a clean establishment, and someone to greet and seat your guests. You’d hand them a clear and comprehensive menu of your dishes, and you’d direct them to amenities …

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