The LEGO Group is setting its sights on Boston for its new North American headquarters.
The privately-held toymaker will move its current office in Enfield, Conn., to a space in central Boston by the end of 2026 to “support the business’s long-term growth ambitions,” LEGO Group Americas President Skip Kodak said in a statement Tuesday.
Kodak considers Boston to be one of the best cities in the world to both attract and retain talent.
“This, along with its world-class academic institutions, skilled workforce and great quality of life makes it an ideal location for our US head office,” he said. “We have exciting plans for the next phase of growth.”
The Danish company hopes to retain many of its current colleagues while also attracting new employees as it makes this transition. LEGO Group said all of its Enfield colleagues will have a position in the new location and will even receive relocation assistance if they end up moving.