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Kevin Hart and Druski Don Fabletics’ New Pants [Video]

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Brand Strategy

Fabletics’ most modern, everyday trousers for innovative disruptors have arrived. After three years in development, The Don Pant introduces a new staple that was made to match the energy of the shot-callers, hustlers, and dreamers. The pants represent the wearer’s utmost confidence, complimenting those who dare to be different. “We wanted to create something that would resonate with men…who are forging their own path with style, compassion, and fearless leadership,” says Men’s Design VP, Cedric Hudson.

The activewear brand tapped the industry’s boldest voices from Hollywood and the Internet to debut the new signature ‘The Don’ line with the unveiling of The Don Pant and Bomber. At the front of the lineup is Emmy-award winning comedian and entrepreneur Kevin Hart, whose two-decade tenure in entertainment demonstrates his commitment to excellence and innovation across generations. Combined with the trailblazing essence of the new generation through sketch comedy actor and internet sensation Druski, …

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