How to Reach your Market in a World Ruled by Generative AI
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Jim Pietruszynski: How Branding Drives Consumer Connection [Video]

Branding Management

Jim Pietruszynski: How Branding Drives Consumer Connection

Is branding just about eye-catching logos and catchy slogans?

In today’s competitive market, the essence of branding extends far beyond these superficial elements.

This episode dives into the deep waters of branding, exploring how it profoundly influences consumer behavior and forges lasting connections.

Join me as I welcome Jim Pietruszynski, a seasoned expert from Soulsight (, a holistic branding agency with a 27-year legacy. In this insightful discussion, Jim unravels the nuances of holistic branding and its pivotal role in shaping consumer perceptions.

From the emotional undercurrents of marketing campaigns to the importance of brand consistency across platforms, the discussion navigates the complex landscape of creating lasting brand affinity.

Jim emphasizes the need for authenticity and trust in brand communication, highlighting how brands shape and are shaped by cultural dynamics.

So, if you’re looking to gain a deeper understanding of what truly makes a brand resonate with its audience, this episode is a must-listen.

Specifically, this episode highlights the following themes:
✅ The emotional foundations of consumer-brand connections
✅ Adapting branding strategies for different social media platforms
✅ Balancing innovation with core brand identity

Link from this episode:
✅ Get to know more about Jim Pietruszynski:
✅ Learn more about Soulsight:

Want to give your podcast the boost it needs to stay ahead of the competition? Check out and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

==== Time Stamps ====
00:00 – Introduction
01:36 – About Jim Pietruszynski
03:41 – Creativity, vulnerability, authenticity, and empathy in branding
10:25 – Consider different dimensions, align expectations and perspectives
12:43 – Insight work with companies, emotional reason quantified
17:39 – Promoting honesty and loyalty in marketing culture
20:23 – Color, typography, photography, energy and empathy
23:59 – How brand consistency affects messaging across platforms
25:31 – Maintain consistency, adapt to evolving culture in branding
29:40 – Be cautious, understand change from consumer’s voice
32:30 – Walkman example evolved into live streaming music
34:56 – Connect with Jim Pietruszynski
36:05 – Takeaway

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