Human vs AI: Can ChatGPT outsmart a CMO? | GfK [Video]

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In this video, GfK’s CMO, Gonzalo Garcia Villanueva, goes head-to-head against the latest craze in AI, ChatGPT, to debate the latest trends and how marketing leaders should pivot based on them. Can robots really take over our jobs? From brand purpose to data access to where and how technology can support (or replace?) us, we tackle a few big marketing challenges for the year ahead. Don’t miss the quick-fire round at the end, where human attempts to outsmart the artificial intelligence.