Today, HubSpot introduced a new generative AI tool, ChatSpot. The new app, currently in alpha, combines technology from HubSpot’s own CRM with OpenAI’s ChatGPT, DALL-E 2 and Google Docs applications like Google Sheets and Google Slides, according to a video posted by HubSpot founder and CTO Dharmesh Shah (see below).

This week, Salesforce also unveiled Einstein GPT, integrating ChatGPT functionality with their CRM, sales clouds and Slack.

ChatUX. The ChatSpot app aims at providing an easier way for users to work within HubSpot’s CRM using general language prompts. This technology, which Dharmesh calls “ChatUX,” can help users interact with the CRM and perform various marketing and sales functions in fewer steps.

CRM. Dharmesh shared several use cases for ChatSpot that applied to CRM and other use cases.

For example, if a user wants to add a contact to the CRM, all the user has to do is type this contact’s information into …