Today I want to share a tactic that will dramatically improve your marketing engagement and encourage people to ACT on your marketing and your advice.
See, we want to SHIFT your value – so instead of providing little to NO value… or fire-hosing people with too much or High value… we want to switch things and provide what I call SOFT VALUE.
Your marketing still needs to be valuable… but it’s also going to be entertaining and educational at the same time.
Something that people can tune into and want more of.
Something that positions you as an Authority or a go-to professional in your space.
And someone that gets people to make decisions and do what they need to in order to improve their financial position.
With Soft Value marketing, your posture changes completely and people lean in and want to hear more…
Check my video training here.