How to recruit on YouTube [Video]

YouTube has more than one billion users who watch roughly one billion hours of video every day. For recruiters who want to expand their sourcing techniques, YouTube is a channel worth exploring.

Here’s a guide to recruiting on YouTube:

How to get started with YouTube recruitment

First, create an account. Here’s how:

1. Sign into YouTube.com. You’ll be asked to provide your Google account or create a new one.
2. Verify your account by submitting your phone number.

With your account, you can watch and like YouTube videos and subscribe to members’ channels. To upload your own videos and make playlists, you need to create a YouTube channel.

Here’s how to create a YouTube channel for your business:

1. Go to your Channel Switcher and click “Create a new channel”
   

2. You’ll be prompted to create a Brand Account. Brand Accounts, unlike personal accounts, can have multiple managers. Fill out the name of your channel (e.g. CompanyName or CompanyName_ Careers) and …